這是日本本田公司花費【50萬英鎊】拍攝一則電視廣告，19名空中造型動作的跳傘運動員，從空中花了3分20秒排列組成【"H-O-N-D-A"】字樣，此廣告是直播的，真的是專業水準，Difficult is worth doing（困難的是值得做的事情）。
Difficult is worth doing: Honda Accord Live TV Ad
Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.
Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.
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